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Privacy Policy

Effective: December 14, 2020

Using your personal data in a fair and transparent way is important to Lantern (“Lantern" or “we"). When you use our desktop or mobile websites (the “Platform"), we may collect information about you, including information that can be used to identify you (“Personal Information"). Additionally, we may collect Personal Information from third parties as described in this Privacy Policy. We collect this data to provide you with the services and functionality that you request (the “Services"), as well as for the other purposes described in this Privacy Policy.


This Privacy Policy is intended to help you understand: (A) What Personal Information we collect, how we collect it, how we use it, and how we share it, (B) The choices you have related to your Personal Information, and (C) How we protect your Personal Information.

 Please take a moment to review the terms of this Privacy Policy, which is incorporated into the Terms of Service governing your use of the Platform and Services. By accessing the Platform or using the Services, you agree that we may collect, process, and share your information (including Personal Information) consistent with this Privacy Policy and to the Terms of Use.

1.     Information We Collect

When you interact with our Platform or use the Services, we may collect the following types of information.

A.    Personal Information

When you register for our Platform or use our Services, we may ask that you provide the following information:

●      Full Name;

●      Date of Birth;

●      Email Address;

●      Home Address;

●      Delivery Address;

●      Phone Number;      

●      Medical Card Number; and

●      Other Details from Government-issued Identification.    


B.    Other Information

Based on how you interact with the Platform, we may also collect information about your spending habits, preferences, and demographic information. We only consider this information to be Personal Information if we use it or combine it in a way that can be used to identify you.


C.    Usage Information

We may collect certain information automatically when you visit the Platform from your browser or by using cookies, as described below. This “Usage Information" may include:

• Your browser type and operating system;

• Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;

• Geolocation information;

• Other unique identifiers, including mobile device identification numbers;

• Websites you visited before and after visiting the Platform;

• Pages you view and links you click on within the Platform;

• Information collected through cookies, web beacons, and other technologies;

• Information about your interactions with e-mail messages, such as the links clicked on and whether the messages were opened or forwarded; and

• Standard Server Log Information.


Except to the extent required by applicable law, we do consider Usage Information to be Personal Information. However, Usage Information may be combined with your Personal Information. To the extent that we combine Usage Information with your Personal Information, we will treat the combined information as Personal Information under this Privacy Policy.

2.     How We Collect Information

We may collect Personal information in the following ways:


A.    From You

We receive Personal Information directly from you when you provide it to us, such as when you register for the Platform or place an order. Additionally, you may be required to provide Personal Information when you contact us for support or with question so that we can respond appropriately.


B.    Through Other Technology

Lantern and third parties that we work with may use automated means to collect information about you and the device that you use to access the Platform. These automated means include technologies such as cookies, web beacons, and similar technologies. These technologies help us analyze trends, administer the Services, track your movements around the Platform, gather demographic information about our users. They also allow us to provide you with recommendations and content that are tailored to you. We may receive reports on individuals as well as aggregated basis through our use of these technologies.

      i.         Cookies and Tokens

Cookies are files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings on your device. Our Platform uses HTTP cookies, HTML5 cookies, Flash cookies and other types of local storage (such as browser-based or plugin-based local storage). Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies as a default.


We also use cookies, tokens and similar technologies (collectively, “Tracking Technologies") to administer the Services, including without limitation, for authentication, to remember your settings, to customize the content provided to you, to contact you about the Services, and to improve our internal operations and the content of our Platform. Specifically, we use Tracking Technologies to identify your device and keep track of your Internet session with our Services.

You may be able to control the use of, or reject or disable, some Tracking Technologies at the individual browser level. If you reject or disable Tracking Technologies, you may still use our Platform and Services, but your ability to use some features may be limited. To learn more about cookies and similar tracking technologies, and how they can affect your privacy, visit allaboutcookies.org.

     ii.         Pixels/Web Beacons

We may place tags on our Platform called “web beacons." Web beacons (sometimes called transparent GIFs, clear GIFs, or web bugs) are small strings of code that provide a way for us to deliver a small graphic image (usually invisible) on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed. We also may include web beacons in e-mail messages to record whether an email has been opened or whether certain links in such email have been clicked.

   

iii.         Online Analytics

We may use third-party analytics services, such as Google Analytics, to evaluate your use of the Platform, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information related to the Platform. Google Analytics is a web analytics service provided by Google, Inc., (“Google"). Google Analytics places cookies on your computer to help the website analyze how users use the Site. The information generated by the cookie about your use of the Platform (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this Platform, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.


3.     How We Use Personal Information

We may use information that we collect from you for the following purposes:


A.    Providing the Services to You

We may use Personal Information that we collect through your use of the Platform and Services for numerous purposes, including to:

●      Personalize the Platform and Services to you;

●      Respond to or fulfill your orders;

●      Administer and manage your account;

●      Authenticate your identity;

●      Provide you with content, including, without limitation, generating recommendations;

●      Send you informational emails and provide you with information about the Platform and Services;

●      Send you marketing and promotional emails;

●      Administer any contest or promotions, including winner notification and prize delivery;

●      Communicate with you and respond to your questions and requests; and

●      Improve the Platform and Services.


B.    Data Aggregation

Additionally, we may use your Personal Information to create aggregated data records (collectively “Aggregated Data"). Some of this Aggregate Data is anonymous and/or de-identified. We anonymized and de-identify data by removing information (including any contact information) that would allow the remaining data to be linked back to you. We may use the Aggregated Data for internal purposes, such as analyzing patterns and program usage to improve our Services. Additionally, we may use Aggregated Data to analyze and understand demographic trends, user behavior patterns and preferences, and information that can help us enrich the content and quality of the Services.


C.    Compliance with Laws and Protection of Rights

We may use your Personal Information as necessary to comply with any applicable laws. We may also use your Personal Information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Services; to enforce or apply our online Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.


D.    Analytics

We use may analytics, machine learning, and data models (“Analytics") to support our data processing activities. Our Analytics rely upon Personal Information that we collect from you, your interacting and use of the Platform, and from third parties. Using this Personal Information, our Analytics allow us to tailor our Services to your specific needs and preferences.

4.     How We Share Personal Information

We will only disclose Personal Information to the following entities:


A.    Dispensaries

If you place an order with a dispensary using our Platform, we will provide your name, contact information, and other Personal Information with a dispensary in order to fulfill your order and provide you with the Services.


B.    Delivery Services

In some cases, dispensaries may utilize third parties to deliver your order. We may share your Personal Information with these third parties as part of the Services.


C.    Other Third-Party Service Providers

We may, without your consent, share Personal Information collected through our Services with other third-party service providers who act for or on our behalf in providing the Services. These third-party service providers may need information about you to perform their functions.


D.    Co-Branded Offerings

At certain times, we may provide you with access to certain deals, promotions, or opportunities (“Promotions") in association with promotional patterns. If you choose to participate, we may require you to provide Personal Information to these partners. Such Promotions will identify the third party and indicate if they have a privacy policy that applies to their collection and use of your information. If you elect to register for products and/or services, communicate with these partners or download their content or applications as part of a Promotion, you may be providing your information to both us and the partner. We are not responsible for our partner's data collection or practices and you should carefully review a partner's Privacy Policies before participating in a Promotion that they are sponsoring.


E.     Affiliates and Business Transfers

We may share your Personal Information with our parent, subsidiaries and affiliates.

Additionally, in the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, sale, joint venture, assignment, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we may share Personal Information with third parties for the purpose of facilitating and completing the transaction. If such a transaction occurs, the successor organization's use of your Personal Information will still be subject to this Privacy Policy and the privacy preferences you have expressed to us. 


F.     Compliance with Laws and Protection of Rights

We may disclose your Personal Information to comply with laws, court orders or subpoenas. We may also disclose your Personal Information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Services; to enforce or apply our online Terms of Service or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others. We also may be required to disclose an individual's personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

5.     Communications with You

By registering for our Services, you consent to receive email communications from us about your account and the Services. With your consent, we may also communicate with you via email, mail, text, or SMS message to share information about the Platform, Services, and promotional material.


A.    Texting and SMS Messaging Policy

                                 i.         Opt-In and Opt-Out

You have the option to opt-in to receive certain communications from Lantern through text or SMS messages. By providing your express consent to receive text or SMS messages from Lantern, you agree to our Terms of Use and acknowledge that you may receive alerts about your account, reminders to take certain actions, or details about new products and features.


To stop receiving text or SMS messages, you may reply to any messages with STOP or email support@lanternnow.com. If you are subscribed to receive several types or categories of messages, you may be required to opt-out of each type or category of message separately. We may utilize software from third party contractors to facilitate our text or SMS communications.


B.    Promotional Emails

We may send you promotional emails about our Platform, Services, or other materials that we believe may be of interest to you. If required by applicable law, we will obtain your consent before sending you marketing emails.

C.    Unsubscribing

You may unsubscribe from communications from promotional communications by clicking the link at the bottom of any promotional email, through your preferences on the Platform, or by contacting us at support@lanternnow.com.

6.     Your Choices

We respect your right to make choices about the ways we collect, use and share your Personal Information. Discussed above are choices you have about delivery of cookies to your computer through our Services. In addition, we will sometimes ask you to indicate your choices at the time we collect your Personal Information. For example, we may provide you with an opportunity to “opt in" or “opt out" of receiving certain communications from us. In addition, we include an “unsubscribe" link in electronic newsletters or promotional e-mails we send you, so that you can inform us if you no longer wish to receive such communications from us. When making a request under this section, we may ask you for additional information to verify your identity. We may limit or deny your request if the law permits or requires us to do so or if we are unable to verify your identity. We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law.

You may exercise control over your Personal Data in the following ways:


A.    Previously Expressed Preferences

When you first register to use the Platform, you may set certain preferences as to how we use your Personal Information and communicate with you. If you are a Platform user, you may change previously expressed preferences regarding how we use your Personal Information by visiting the “Profile & Settings" page once you are logged in or by contacting us at support@lanternnow.com.


B.    Consent

In order to register for and use our Platform, you expressly consent to our collection, use, and disclosure Personal Information consistent with this Privacy Policy. If you provide additional Personal Information while using our Platform and Services, you further consent that we may collect, use, and disclose this personal information consistent with this Privacy Policy.


C.    Updating and Correcting

If you are a Platform user, you have the ability to update or correct your Personal Information by accessing your profile page once you are logged. If you are unable to make the necessary updates or corrections there, please contact us at support@lanternnow.com.


7.     Notice to California Residents

We do not currently provide Services in California or otherwise fall within the scope of the California Consumer Privacy Act. If you are a California resident who has any questions or concerns about Lantern's data practices, please send an email to privacy@lanternnow.com.  

8.     Data Protection


A.    In General 

We maintain reasonable administrative, physical, and technological measures to protect the confidentiality, privacy and security of your Personal Information, based on the nature of the information provided. Unfortunately, no website, server or database is completely secure or "hacker proof." We therefore cannot guarantee that Personal Information you provide will not be disclosed, misused or lost by accident or by the unauthorized acts of others.


B.    Retention

We retain Personal Information after we cease providing Services to you for the purpose of fraud monitoring, detection and prevention. We also retain Personal Information to comply with our tax, accounting, and financial reporting obligations, and where we are required to retain the data by our contractual commitments, and where data retention is otherwise mandated by law. Where we retain data, we do so in accordance with any limitation periods and records retention obligations that are imposed by applicable law.

If you have consented to receive marketing materials from us, we will retain your Personal Information for as long as we have your consent to send you marketing materials. Additionally, we indefinitely retain data that is anonymized, de-identified, and/or aggregated in a manner that removes identifiable Personal Information from it.


9.     External Websites

Our Platform or Services may contain links to other websites. Please be aware that we are not responsible for the privacy practices of other websites, regardless of whether the link was provided by us or posted by a user on the Platform. Lantern does not monitor the content, safety or suitability of such external websites. As such, this Privacy Policy only applies to information collected by us on the Platform. We do not control and are not responsible for any use of your Personal Information by or through any third-party sites. By linking to an external website, you assume the risk that Personal Information you provide on that website may be viewed and or used by third parties. When visiting any website, it is in your best interest to review that site's privacy policies and terms of use before providing any Personal Information.


10.  Minor and Children's Information

You must be at least twenty-one (21) years of age to access the Platform or Services. We do not knowingly request or collect Personal Information from any person under the age of 21. If a user submitting Personal Information is suspected of being younger than 21 years of age, we will require the user to close his or her account, and we will also take steps to delete the information as soon as possible. If you know of any individuals under the age of 18 using the Platform, please email us at privacy@lanternnow.com so we can take action to prevent such access.

11.  Contact Lantern

If you have any questions about this Privacy Policy or our privacy practices, please contact us either at privacy@lanternnow.com or by writing to us at:


Lantern, Inc.

334 Boylston Street, Suite 300

Boston MA 02116

Attn: Privacy Officer

12.  Updates

We may add features and/or functionality to our Services or Platform which involve collecting, using, or sharing Personal Information in new ways. To make you aware of these changes, we will update or revise this Privacy Policy. While we will do our best to provide you with notice about these changes, your continued use of our Platform or Services after we have posted the revised Privacy Policy constitutes your agreement to be bound by the revised Policy.