Effective: June 23, 2021
Using your personal data in a fair and transparent way is important to Lantern (“Lantern" or “we"). When you use our desktop or mobile websites (the “Platform"), we may collect information about you, including information that can be used to identify you (“Personal Information"). Additionally, we may collect Personal Information from third parties as described in this Privacy Notice. We collect this data to provide you with the services and functionality that you request (the “Services"), as well as for the other purposes described in this Privacy Notice.
This Privacy Notice is intended to help you understand: (A) What Personal Information we collect, how we collect it, how we use it, and how we share it, (B) The choices you have related to your Personal Information, and (C) How we protect your Personal Information.
When you interact with our Platform or use the Services, we may collect the following types of information.
When you register for our Platform or use our Services, we may ask that you provide the following information:
● Full Name;
● Date of Birth;
● Email Address;
● Home Address;
● Delivery Address;
● Phone Number;
● State-issued Identification Number;
● Medical Card Number; and
● Other Details from Government-issued Identification.
Based on how you interact with the Platform, we may also collect information about your spending habits, preferences, and demographic information. We only consider this information to be Personal Information if we use it or combine it in a way that can be used to identify you.
We may collect certain information automatically when you visit the Platform from your browser or by using cookies, as described below. This “Usage Information" may include:
• Your browser type and operating system;
• Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
• Geolocation information;
• Other unique identifiers, including mobile device identification numbers;
• Websites you visited before and after visiting the Platform;
• Pages you view and links you click on within the Platform;
• Information collected through cookies, web beacons, and other technologies;
• Information about your interactions with e-mail messages, such as the links clicked on and whether the messages were opened or forwarded; and
• Standard Server Log Information.
Except to the extent required by applicable law, we do consider Usage Information to be Personal Information. However, Usage Information may be combined with your Personal Information. To the extent that we combine Usage Information with your Personal Information, we will treat the combined information as Personal Information under this Privacy Notice.
We may collect Personal information in the following ways:
We receive Personal Information directly from you when you provide it to us, such as when you register for the Platform or place an order. Additionally, you may be required to provide Personal Information when you contact us for support or with questions so that we can respond appropriately.
Lantern and third parties that we work with may use automated means to collect information about you and the device that you use to access the Platform. These automated means include technologies such as cookies, web beacons, and similar technologies. These technologies help us analyze trends, administer the Services, track your movements around the Platform, gather demographic information about our users. They also allow us to provide you with recommendations and content that are tailored to you. We may receive reports on individuals as well as aggregated basis through our use of these technologies.
Cookies are files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings on your device. Our Platform uses HTTP cookies, HTML5 cookies, Flash cookies and other types of local storage (such as browser-based or plugin-based local storage). Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies as a default.
You may be able to control the use of, or reject or disable, some Tracking Technologies at the individual browser level. If you reject or disable Tracking Technologies, you may still use our Platform and Services, but your ability to use some features may be limited. To learn more about cookies and similar tracking technologies, and how they can affect your privacy, visit allaboutcookies.org.
We may place tags on our Platform called “web beacons." Web beacons (sometimes called transparent GIFs, clear GIFs, or web bugs) are small strings of code that provide a way for us to deliver a small graphic image (usually invisible) on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed. We also may include web beacons in e-mail messages to record whether an email has been opened or whether certain links in such email have been clicked.
We may use third-party analytics services, such as Google Analytics, to evaluate your use of the Platform, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information related to the Platform. Google Analytics is a web analytics service provided by Google, Inc., (“Google"). Google Analytics places cookies on your computer to help the website analyze how users use the Site. The information generated by the cookie about your use of the Platform (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this Platform, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.
We may use information that we collect from you for the following purposes:
We may use Personal Information that we collect through your use of the Platform and Services for numerous purposes, including to:
● Personalize the Platform and Services to you;
● Respond to or fulfill your orders;
● Administer and manage your account;
● Authenticate your identity;
● Provide you with content, including, without limitation, generating recommendations;
● Send you informational emails and provide you with information about the Platform and Services;
● Send you marketing and promotional communications;
● Administer any contest or promotions, including winner notification and prize delivery;
● Communicate with you and respond to your questions and requests; and
● Improve the Platform and Services.
Additionally, we may use your Personal Information to create aggregated data records (collectively “Aggregated Data"). Some of this Aggregate Data is anonymous and/or de-identified. We anonymized and de-identify data by removing information (including any contact information) that would allow the remaining data to be linked back to you. We may use the Aggregated Data for internal purposes, such as analyzing patterns and program usage to improve our Services. Additionally, we may use Aggregated Data to analyze and understand demographic trends, user behavior patterns and preferences, and information that can help us enrich the content and quality of the Services.
We may use analytics, machine learning, and data models (“Analytics") to support our data processing activities. Our Analytics rely upon Personal Information that we collect from you, your interacting and use of the Platform, and from third parties. Using this Personal Information, our Analytics allow us to tailor our Services to your specific needs and preferences.
We will only disclose Personal Information to the following entities:
If you place an order with a dispensary using our Platform, we will provide your name, contact information, and other Personal Information with a dispensary i: (i) to fulfill your order and provide you with the Services; (ii) to send you product updates and marketing materials; and (iii) for other internal business purposes. By placing an order with a dispensary using the Platform, acknowledge that the dispensary may retain copies of the Personal Information.
In some cases, dispensaries may utilize third parties to deliver your order. We may share your Personal Information with these third parties as part of the Services.
If we require that you upload a picture or scan of your photo identification, this information will be directly transmitted to a trusted third-party service to verify your identity. This third-party service will not use or disclose the information you provide for any other purpose.
We may, without your consent, share Personal Information collected through our Services with other third-party service providers who act for or on our behalf in providing the Services. These third-party service providers may need information about you to perform their functions.
At certain times, we may provide you with access to certain deals, promotions, or opportunities (“Promotions") in association with promotional patterns. If you choose to participate, we may require you to provide Personal Information to these partners. Such Promotions will identify the third party and indicate if they have a privacy notice that applies to their collection and use of your information. If you elect to register for products and/or services, communicate with these partners or download their content or applications as part of a Promotion, you may be providing your information to both us and the partner. We are not responsible for our partner's data collection or practices and you should carefully review a partner's Privacy Noticesbefore participating in a Promotion that they are sponsoring.
We may share your Personal Information with our parent, subsidiaries and affiliates.
Additionally, in the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, sale, joint venture, assignment, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we may share Personal Information with third parties for the purpose of facilitating and completing the transaction. If such a transaction occurs, the successor organization's use of your Personal Information will still be subject to this Privacy Notice and the privacy preferences you have expressed to us.
We may disclose your Personal Information to comply with laws, court orders or subpoenas. We may also disclose your Personal Information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Services; to enforce or apply our online Terms of Service or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others. We also may be required to disclose an individual's personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
By providing us with your phone number when you register for the Platform, you expressly consent to receive informational messages about your account, your orders, and the Services.
To stop receiving text or SMS messages, you may reply to any messages with STOP or email email@example.com. If you are subscribed to receive several types or categories of messages, you may be required to opt-out of each type or category of message separately. We may utilize software from third party contractors to facilitate our text and or SMS communications.
We may send you promotional emails about our Platform, Services, or other materials that we believe may be of interest to you. If required by applicable law, we will obtain your consent before sending you marketing emails.
You may unsubscribe from communications from promotional email communications by clicking the link at the bottom of any promotional email, through your preferences on the Platform, or by contacting us at firstname.lastname@example.org.
We may send you promotional communications to the mailing address associated with your account. You may request to be removed from our mailing list at any time by contacting us at email@example.com.
We respect your right to make choices about the ways we collect, use and share your Personal Information. Discussed above are choices you have about delivery of cookies to your computer through our Services. In addition, we will sometimes ask you to indicate your choices at the time we collect your Personal Information. For example, we may provide you with an opportunity to “opt in" or “opt out" of receiving certain communications from us. In addition, we include an “unsubscribe" link in electronic newsletters or promotional e-mails we send you, so that you can inform us if you no longer wish to receive such communications from us. When making a request under this section, we may ask you for additional information to verify your identity. We may limit or deny your request if the law permits or requires us to do so or if we are unable to verify your identity. We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law.
You may exercise control over your Personal Data in the following ways:
When you first register to use the Platform, you may set certain preferences as to how we use your Personal Information and communicate with you. If you are a Platform user, you may change previously expressed preferences regarding how we use your Personal Information by visiting the “Profile & Settings" page once you are logged in or by contacting us at firstname.lastname@example.org.
In order to register for and use our Platform, you expressly consent to our collection, use, and disclosure Personal Information consistent with this Privacy Notice. If you provide additional Personal Information while using our Platform and Services, you further consent that we may collect, use, and disclose this personal information consistent with this Privacy Notice.
If you are a Platform user, you have the ability to update or correct your Personal Information by accessing your profile page once you are logged in. If you are unable to make the necessary updates or corrections there, please contact us at email@example.com.
We do not currently provide Services in California or otherwise fall within the scope of the California Consumer Privacy Act. If you are a California resident who has any questions or concerns about Lantern's data practices, please send an email to firstname.lastname@example.org.
We maintain reasonable administrative, physical, and technological measures to protect the confidentiality, privacy and security of your Personal Information, based on the nature of the information provided. Unfortunately, no website, server or database is completely secure or "hacker proof." We therefore cannot guarantee that Personal Information you provide will not be disclosed, misused or lost by accident or by the unauthorized acts of others.
We retain Personal Information after we cease providing Services to you for the purpose of fraud monitoring, detection, and prevention. We also retain Personal Information to comply with our tax, accounting, and financial reporting obligations, and where we are required to retain the data by our contractual commitments, and where data retention is otherwise mandated by law. Where we retain data, we do so in accordance with any limitation periods and records retention obligations that are imposed by applicable law.
If you have consented to receive marketing materials from us, we will retain your Personal Information for as long as we have your consent to send you marketing materials. Additionally, we indefinitely retain data that is anonymized, de-identified, and/or aggregated in a manner that removes identifiable Personal Information from it.
You must be at least twenty-one (21) years of age to access the Platform or Services. We do not knowingly request or collect Personal Information from any person under the age of 21. If a user submitting Personal Information is suspected of being younger than 21 years of age, we will require the user to close his or her account, and we will also take steps to delete the information as soon as possible. If you know of any individuals under the age of 18 using the Platform, please email us at email@example.com so we can take action to prevent such access.
If you have any questions about this Privacy Notice or our privacy practices, please contact us either at firstname.lastname@example.org or by writing to us at:
334 Boylston Street, Suite 300
Boston MA 02116
Attn: Privacy Officer
We may add features and/or functionality to our Services or Platform which involve collecting, using, or sharing Personal Information in new ways. To make you aware of these changes, we will update or revise this Privacy Notice. While we will do our best to provide you with notice about these changes, your continued use of our Platform or Services after we have posted the revised Privacy Notice constitutes your agreement to be bound by the revised Notice.
To visit Lantern, you must be 21 years or older.