This Privacy Policy describes how The Lantern Group, LLC (“Lantern,” “we” or “us”) collects, stores, uses and shares personal information, such as your name, address, phone number, email address and nonpublic information that identifies, relates to, describes, is reasonably capable of being associated with, or could be linked, directly, or indirectly, with a particular individual or household. Use of, Lantern’s apps and other websites and any related offerings (the “Service”) is subject to this Privacy Policy and our Terms of Service. Read them carefully to understand our practices and your options. By using our Service, we assume that you have consented to the collection, use and disclosure of your personal information as explained in this Privacy Policy.

Lantern reserves the right in its sole discretion to amend this Privacy Policy at any time, and you should regularly check this Privacy Policy for any amendments. We will notify you before making significant changes to this Privacy Policy. If you have questions, please contact us at

The Service is for qualifying patients, caregivers and Medical Marijuana Treatment Centers registered with the Commonwealth of Massachusetts only. We do not knowingly collect information about anyone under 21, unless they are a qualifying patient or caregiver registered with the state. If you think we have personal information about somebody under 21, please contact us as soon as possible at Our Terms of Service have more information on age verification and eligibility to use our Service.


Information You Give Us. Lantern collects the information you give us when you contact us, sign up for and use the Service, such as your name, medical identification information, email address, account password, date of birth, billing information, phone number, delivery address and social media IDs.

Tracking Information and Cookies. We collect tracking information when you use the Service, such as your device and browser type, location, page views, IP address, referring/exit pages, and information about how you interact with the Service and third-party links. (Third parties may also collect this information. Visit our page on Interest-Based Advertising to learn more.) This information may be collected with a cookie, a small file from a web server that is stored in your browser. Your browser can be set to block cookies, but some features of the Service may not work. To learn more about cookies, please visit the third party site All About Cookies. Your browser may also have a “do not track” feature that tells websites not to track your online activities; our Service does not respond to this feature.

Precise Location Data. We collect your precise geographical location on some devices, such as smartphones. You can opt out of this through the settings on your device, but it may limit some features of the Service.

Information from Other Sources. We may collect information about you from other sources, such as retailers in our marketplace, other companies, social media and public records. If you use Facebook or another third party to login to the Service, we may receive information about you from them. We also collect information about you when somebody uses our Service to send you a gift, so we can facilitate delivery.


We use the information and personal data we collect and/or provided by you to do things like:


We share the information and personal data we collect and/or provided by you as follows:

Aggregated and Anonymized Data. Lantern may share or sell trend and preference information based on your use of the Service, individually and combined with the information of other users, for analysis, to develop consumer insights, and to deliver advertising about other products and services. We will first remove anything that personally identifies you.

Retailers. We share information such as your name, payment information, Patient or Caregiver Registration Card information, address, phone number, email address, purchase history and delivery location with third parties handling your orders, including retailers and delivery companies.

Service Providers. We use other companies and individuals to help us run and market the Service and support customers. These service providers may use your personal information to perform their work.

Third-Party Analytics. We use analytics service providers like Google Analytics to monitor and improve the Service. For information about setting preferences for and opting out of Google Analytics data collection, please visit their website. Note that opting out may limit the functionality of the Service.

Law Enforcement. We may share information about you to protect legal rights and public and personal safety, to stop illegal or unethical activity, or as required by law.

Acquisition. If all or a part of Lantern is sold or transferred, or a similar event occurs, a third party may receive your personal information. If they will use your personal information contrary to this Privacy Policy, you will receive prior notice.


We share the information and personal data we collect and/or provided by you as follows:

Updating Your Personal Information and Preferences; Opting Out. You can update your account information and preferences by logging into your account. To opt out of text or email marketing from us, follow the instructions in the text or email. This opt out does not apply to account notifications, which are required in order to use the Service. To stop account notifications, send us a request to deactivate your account.

Retention of Personal Information. Lantern may keep your personal information as long as needed for the purposes in this Privacy Policy unless a longer period is required or permitted by law.

Invitations to Lantern. If you invite someone to use the Service, you will need to provide their name and email address. Lantern stores this information to send an invitation to them and track the results of the invitation referral. You may not provide the name or email address of anyone under 21 years of age unless they are a qualifying patient or caregiver registered with the Commonwealth of Massachusetts.

Public Forums. Our Service includes public blogs and forums. To request removal of any personal information that appears in blogs or forums operated by Lantern, contact us at If we can reasonably remove your personal information, we will, but we are not responsible for personal information or other information you post in public blogs and forums. If we cannot remove your personal information, we will let you know why.

Security. We use standard security practices such as encryption and firewalls to protect the information we collect from you. No security system is perfect, and we do not guarantee the security of your information. You are responsible for all actions taken in the name of your account, so use your discretion when providing information and managing your account. Use unique numbers, letters and special characters in your password and do not disclose it to anyone. Please review our Terms of Service for additional information. If your password is compromised, notify us immediately at and change your password.

Contact. You can contact us by email at, or by postal mail at: The Lantern Group, LLC, 334 Boylston Street, Suite 300, Boston, MA 02116.

Last updated: February 6, 2020